nbc tv advertisers 1960-61 programming book. this is a booklet given to nbc tv major advertisers on a limited print basis to promote the upcoming tv season to create buzz for advertising dollars. the booklet primarly features b/w pictures of shows of the upcoming season, including, mitch miller, perry como, joey bishop, mr. wizard, price is right, Alfred hitcock, wagon train, the overall condition of this item is very good.